Text100 - Latest Comments

Re: 4 Digital Marketing Skills To Consider This New Year

Mark — Fri, 05 Aug 2016 10:43:36 -0000

Thanks for this, Julian! If you’re looking for some other tips, I also found this blog post (http://www.sevenatoms.com/b... to be very helpful.

Re: Your B2B Lead Generation Efforts Aren’t Complete Without this Platform

Edward Whaley — Thu, 21 Jul 2016 17:15:05 -0000

Use LeadFerret when it comes to searching for b2b leads. All b2b leads include full contact information including emails and links to social media profiles.

Re: Part III – Buffer: Your Whenever/Wherever Social Sharing Tool

Window Square — Fri, 15 Jul 2016 07:06:40 -0000

Buffer shares your content at the best possible times throughout the day so that your followers and fans see your updates more often. Get the most out of each post. Thank you Christopher Kowalewski, Nice article with full of information.

Re: Leveraging Data Is Great, But How Do You Prove Its Value?

jchowjs — Wed, 08 Jun 2016 01:01:56 -0000

I recommend Tableau as a good free tool for Data Visualization

Re: 4 Digital Marketing Skills To Consider This New Year

Alice — Mon, 06 Jun 2016 02:48:40 -0000

Digital marketing became more sophisticated in the 2000s and the 2010s, and the proliferation of devices able to access digital media has led to great growth of digital advertising; statistics produced in 2012 and 2013 showed that digital marketing was still a growing field. Digital marketing is often referred to as 'online marketing', 'internet marketing' or 'web marketing'. The term digital marketing has grown in popularity over time, particularly in certain countries. In the USA online marketing is still prevalent, in Italy is referred as web marketing but in the UK and worldwide, digital marketing has become the most common term, especially after the year 2013.

Re: 5 Tools for Easy Coverage-Tracking

Guilhem Lecoyer — Wed, 01 Jun 2016 08:51:49 -0000

After tracking, to monitor Press Coverage and sharing it with a client or within a company, I would consider RowShare, a new online tool to create collaborative tables. RowShare will allows you to insert printed article or pictures and you can even create a press review with all coverages in 2 minutes. All with a collaborative way. Just give it a try, it could be useful for you!

I feel I need to let you know that I am on the team that develops RowShare. I just wrote an article that gives you an idea of how it can help you to organize your media coverage:

https://www.rowshare.com/bl...

I know it’s been a while since you asked the question. But since I just found this page, others will follow, so I try my luck.

Re: Social Selling: The Follow-Through to Social Media Marketing

TapClicks — Sun, 22 May 2016 13:36:48 -0000

Great tips! There should be a strategy in place in order for social selling to be successful. Also another important thing to consider is the reporting tool used to gather data as well as generate reports that contain actionable insights you can use for your social and digital marketing campaigns.

Re: Is Social Influencer Marketing a Bad Investment?

Matt Gallant — Wed, 27 Apr 2016 03:59:15 -0000

I wouldn't say a bad investment. It always depend on who,what and how you are using these social influencers for your business. Anyways, great article. Thanks for sharing!

Re: The Power 50: Most Influential Blogs | Text100 Integrated Communications

Roxytha Samdim — Sat, 16 Apr 2016 21:25:25 -0000

Excellent commentary ! Incidentally , if people wants to merge some PDF files , my business partner found a service here http://goo.gl/F464CK.

Re: 5 Social Media Essentials to Maximize Event Success | Text100 Integrated Communications

Kuba Rogalski — Fri, 25 Mar 2016 10:42:57 -0000

Enjoyed the article a lot! Here's another one with a case study on how to improve an event with social media and social media monitoring http://blog.brand24.net/phi.... Also, brand24.net could be a nice addition to the management tools you already mentioned in this post.

Re: 4 Keys to a Successful Sharing Economy Business Model

Orsi — Tue, 22 Mar 2016 23:55:01 -0000

I LOVE this summary, thank you so much for the write-up! Great insights, and it reassured me that my team is on the right track with a new Sharing Economy site, http://joinmywedding.com/ JoinMyWedding.com allows you to open up your wedding and to have a unique cultural experience. Again, thank you for the article!

Re: How Be Successful at Integrated Marketing Communications

SmartBizSammy — Mon, 15 Feb 2016 17:13:46 -0000

Whoops! Correct link :) http://simplehq.co/integrat...

Re: How Be Successful at Integrated Marketing Communications

SmartBizSammy — Mon, 15 Feb 2016 17:06:38 -0000

Love this! Informative, entertaining read. And the use of real-world scenarios and examples really helped to make things clearer. Nice work Smitha! Makes a great companion to this article (http://simplehq.co/integrat..., too, which covers more of the basics of IMC. Perhaps an idea for a future article? Would love to read it! Thanks.

Re: Advertising vs. Public Relations: Round One

Chris Kriag — Mon, 15 Feb 2016 00:33:17 -0000

Advertising and Public Relations both work differently and also have different impacts. Advertising is creating paid announcements to be promoted through different types of media whereas Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and the public thereby creating online brand reputation. http://fullscalemedia.com/r...

Re: The Social Reality of Virtual Reality: The Next Wave of Communication

Gareth Williams — Mon, 01 Feb 2016 14:45:32 -0000

I believe in you, Allen.

Re: The Social Reality of Virtual Reality: The Next Wave of Communication

Allen Tsai — Fri, 29 Jan 2016 14:47:29 -0000

I want to believe

Re: Online Advertising Data Offers Valuable Audience Insights

krissee06 — Tue, 26 Jan 2016 23:56:52 -0000

These articles is great for the advertisement campaign we are creating.

Re: Five Reasons to Incorporate GIFs into Social Media Campaigns

Mark Yeow — Mon, 25 Jan 2016 20:31:24 -0000

Great case, Daniele. In Asia, we've started using GIFs to simplify complex concepts. Trade routes, for example - it's much easier to understand a transcontinental shipping network if you can see the trains and ships moving (as we did for DHL on their blog: http://www.delivering-tomor....

We also have to think about what channels benefit the most from GIFs. Blogs and content sites enjoy the ability to embed GIFs in their pages, while Facebook and Twitter support GIFs being embedded in posts. For LinkedIn, there's a handy workaround to get GIFs moving in your feed: http://community.linkedin.c...

Re: Managing Crisis Communications in Today’s Hyper-Connected World

Shaleen Sehgal — Tue, 01 Dec 2015 09:01:12 -0000

Indian media narrative and social media reactions should not be taken at face value. Indian consumers might be momentarily swayed by public discourse but over longer periods better sense prevails. Hence taking a contrarian view may be better option for any communicator. e.g. Maggie noodle crisis led to almost everyone criticizing Nestle and theIr PR firm for their failure to communicate first. The media and more so social media was ruthless. Now with a successful relaunch of Maggi noodles admist a still very hazy regulatory environment one can raise the question. Could Nestle have handled the crisis in a better way? Could a more proactive communication approach been more helpful?

Re: Managing Crisis Communications in Today’s Hyper-Connected World

Shweta Murty — Mon, 23 Nov 2015 11:51:08 -0000

This is truly awesome and extremely helpful. While most of the people are aware about the essential steps of crisis communication but fail or forget to apply it at the right time.. This write-up will surely serve as a ready reckoner to many!

Re: The Power of Authentic Content

Alan Kelly — Mon, 23 Nov 2015 09:55:11 -0000

Ian -- I agree that content is crucial and that your example of the Dell exec's reflections on his father's death multiplies the clicks. But you should not position this as authentic because its purpose is clearly more subtle and not necessarily transparent. Its first purpose is/was to advance the interests of Dell. It would otherwise not be featured by Dell.

Authenticity is a euphemism for advocacy. It is another of the many examples of marketers' and communicators' frustrated search for a frame that accurately and nobly describes their work.

The strategy -- or influence play -- supporting the Dell exec's blog is called a Screen, a framing play that uses issues, ideas and circumstances to enlarge a focal players' position. http://bit.ly/SNplay Kevin Green used a tragedy to embellish and engage. Even if he did so willingly, his strategy was more than simple storytelling.

Alan Kelly, Playmaker Systems

Re: Online Attitudes and Managing Trolls

Rohit Kuttappan — Mon, 23 Nov 2015 07:01:03 -0000

A nice article on trolls and reputation management, but I don't quite agree with the premise of your post — anonymity. Internet anonymity is long dead with the advent of social logins and Google's power to know who you are, where you are and what you are doing. You can no longer be truly annonymous.

Re: Managing Crisis Communications in Today’s Hyper-Connected World

Suheil Merchant — Wed, 18 Nov 2015 04:00:20 -0000

Brilliant Write-up... Crisp and to-the-point message. Thanks for sharing the knowledge.

Re: #All #Those #Hashtags #Finally #Mean #Something

AG Tags Generator — Sat, 07 Nov 2015 16:38:04 -0000

Here a great tool to manage all your hasgtags and keywords and keep them all well organized.

www.Tagsgenerator.com

Enjoy

Re: Samira Nawa Charms Denmark with EngangVarJegFlygtning

stil weerstand — Tue, 03 Nov 2015 07:11:20 -0000

To hell with whatever the natives think: I'm a foreign agitator and you WILL accept us all!