Hypertext - Text 100 - Latest Comments

Re: Does your smartphone stress you out?

Pilar Romero — Thu, 26 Jan 2012 04:44:12 -0000

We want to be connected all the time, and it has some risks. But it depends on us if we want to disconnect and not to think about our work or personal issues during our holidays, weekends or a day off. Most of us don't follow the tips included in this survey, but they will help us to do a smarter use of mobiles and not to get nervious.

Re: Celebrating #CMAD – A Video with our Community Manager

jeremywoolf — Mon, 23 Jan 2012 22:01:48 -0000

Happy Community Manager Appreciation Day Amber. You're doing great things with our communities - keep it up!

Re: How to edit Wikipedia pages – a guide for PR execs

Lance Concannon — Sat, 14 Jan 2012 17:33:51 -0000

Thanks for your comments. Wikipedia is, ultimately, a community-driven website, and I think it's just common sense for communications professionals to take the time to understand the rules, nuances and tone of any online community before trying to participate on behalf of a brand.

To use a well-worn truism, this stuff isn't rocket surgery.

Re: How to edit Wikipedia pages – a guide for PR execs

Robert Lawton — Fri, 13 Jan 2012 18:00:11 -0000

I applaud Lance's assessment that that PR professionals should be well versed in Wikipedia's culture before venturing to edit on behalf of a client. I've seen too many people try to push the blame on Wikipedia. Wikipedia has been extraordinarily successful, and the public's reaction to editing shenanigans can not be blamed on the Wikipedian community.

To wit, a significant part of the public relations nightmare that results from inopportune edits stems not from the fact that these edits violate some Wikipedia policy or guideline. The general public knows little and cares less about these. The backlash comes from the public's negative perception of "PR" in general combined with the outing of the very practices that contribute to this perception. Wikipedia simply provides the tools that make this possible.

That is not to say that Wikipedians have not exacerbated already strained relations. Some Wikipedians (and this may well include your metaphorical twelve year old son), wrongly believe that editors with a declared conflict of interest are barred from editing articles entirely. And while it isn't possible to educate the nearly one billion English speaking (and therefore potential English language Wikipedia editors) on appropriate policy, it is entirely possible to train public relations professionals on how to escalate edit conflicts up to a level that will catch the attention of experienced editors who can then resolve the situation with authority.

Re: How to edit Wikipedia pages – a guide for PR execs

arthuryann — Fri, 13 Jan 2012 16:46:39 -0000

Lance, thanks for taking on this difficult and timely topic. As you may have seen, there's now a Facebook group dedicated to encouraging greater cooperation and understanding between paid content editors, including public relations professionals, and the Wikipedia community. It's called Corporate Representatives for Ethical Wikipedia Engagement (CREWE), and you should join the conversation, if you haven't already.

One of the major topics of discussion that you didn't get to here is what to do if changes you propose on a Talk page languish or are ignored. Robert Lawton, a Wikipedia administrator who is a member of the CREWE group, is developing a list of URLs that may provide some assistance in that regard. Those and some other helpful links include:

What Wikipedia is Not: http://bit.ly/zaK1rM

Handling Conflict of Interest:
COI Action Flowchart (under development): http://bit.ly/zURehT Wikipedia:WikiProject Cooperation: http://bit.ly/Ag8b8zWikipedia:... and simple conflict of interest guide: http://bit.ly/Ab2DG4 Wikipedia:Conflict of interest guidelines: http://en.wikipedia.org/wiki/W...

Controversial issues or edits:
http://en.wikipedia.org/wiki/W... edits: http://en.wikipedia.org/wiki/W...

Ask for help: (in ascending order of escalation)
Help specifically for paid editors: http://bit.ly/A1H63dRequest an edit: https://en.wikipedia.org/wiki/... arbitration: https://en.wikipedia.org/wiki/...

This is a living document that members of the community will be adding to over time, but thought it worth posting here. Again, credit to Robert Lawton for pulling this resource together. Hope you find it helpful.

Re: Celebrating Holidays @Text100 Around the World

Lorena Perez — Tue, 20 Dec 2011 02:56:14 -0000

Wonderful to see the different celebrations! Let's go around the globe to enjoy some of those:-)

Re: Text 100 New York Takes Top Honors with Crain’s

Wilson Ma — Sun, 18 Dec 2011 21:17:38 -0000

wow

Re: Drilling Down on BP’s Efforts to Improve Brand Perception with Social Media

Mat084 — Sun, 18 Dec 2011 08:58:50 -0000

BP tried to create a social media
presence in order to improve its diminishing brand image after the oil spill in
April 2010. They created a facebook page as well as a twitter account and
started to post and tweet information about the ongoing cleaning and restoring
activities and the company’s donations for local communities and certain businesses
like fishing. Personally, I cannot trust the company anymore as their media
coverage is untruthful. As the incident occurred, BP did not take over
responsibility immediately; moreover they tried to blame other businesses and
were rather focused to keep their brand image than dealing with the tremendous
ramifications of the oil spill. Social media can be a threat for a company when
they are not truthful and transparent. More than once, BP released whitewashed
information and people got the impression that Tony Hayward, former CEO of BP,
did not take his position seriously and wanted to minimize the incident.

BP’s company homepage as well as
the facebook page is kept in a pretty green to convince people that they are
doing something good. But who wants to believe in any comments or pictures of
nice beaches and delicious seafood posted on a BP facebook page? People rather have
pictures of dead animals and unemployed fishers in mind and their awareness
cannot be changed that easily. I think BP’s only target is to improve their
brand image no matter how.

Re: Spice Up Your New Employee Induction, Digitally

Sarah — Thu, 15 Dec 2011 15:29:14 -0000

Since I am a new hire, I feel compelled to comment on this. :) I thought the videos from the Executive Leadership Team added a really nice and personal touch, especially given that team is located at different locations around the world. It's a great way to get to know them a little better.

Re: An Agency Perspective: Five Tips to Keep in Mind When Job Hunting

Jeanine Bran — Thu, 15 Dec 2011 15:27:22 -0000

So true on all fronts! Thanks for the great post.

Re: To Be or Not to Be… on Social Networks

Lorena Perez — Thu, 01 Dec 2011 04:06:24 -0000

Good post! I think I have that Syndrome too:-)

Re: Social Media Week: MTV and Text 100 Give Tips on How Brands Can Rise Above Social Media Clutter

Media Transcription Services — Thu, 24 Nov 2011 08:04:12 -0000

The conversation is only about the advantages of Social media , but they didn't tell about any disadvantages. We have to consider both

Re: Dress to Impress, It’s the Key to Success!

Tt Yang — Wed, 23 Nov 2011 21:33:00 -0000

Can't agree more. We are in the business of shaping desired perception and we should apply that to our own image too.

Re: Why Your Left Arm Must Talk to Your Right Arm

Ava Lawler — Wed, 23 Nov 2011 19:52:35 -0000

"Off like a frog in a sock on too much coffee" what a brilliant analogy. I like the balanced analysis too :)

Re: Text 100 North America Gives Back – A Recap of our Month of Service

Rishika Roy — Mon, 21 Nov 2011 00:42:35 -0000

This is awsum Text NA!!! :)

Re: Text 100 North America Gives Back – A Recap of our Month of Service

Neha Kulshrestha — Fri, 18 Nov 2011 12:05:30 -0000

Kudos to all, its a different feeling altogether!!!Go Texties Go

Re: Text 100 North America Gives Back – A Recap of our Month of Service

Katie Kelley — Fri, 18 Nov 2011 12:03:13 -0000

Awesome work, Text NA! So great to see the offices helping each community where they need it the most. Keep it up!

Re: Text 100 Supports Social Media Week

melissachanslor — Fri, 11 Nov 2011 15:05:45 -0000

Thanks both! Alison, feel free to connect with me if you want to put a session forward.

Re: Flexible Work Practices Can Boost Your Employer Brand via Social Networks

Marisa — Fri, 11 Nov 2011 11:18:08 -0000

It's so important to have flexibility at work, that help us to be more motivated and to better organize our personal and professional life. So good for the company and good for the team. Win-win strategy.

Re: Flexible Work Practices Can Boost Your Employer Brand via Social Networks

Elena Ramos — Fri, 11 Nov 2011 03:43:11 -0000

I personally think telecommuting is one of the best policies any company can offer their employees. It represents the confidence the company has to the employee. Helping them concile and manage their own time is the best way to get the best results and also a happy face from them!

Re: Text 100 Supports Social Media Week

Alison Foster — Thu, 10 Nov 2011 10:26:21 -0000

Cannot wait to join in!

Re: Text 100 Supports Social Media Week

Lorena Perez — Thu, 10 Nov 2011 09:00:17 -0000

Great initiative!

Re: Announcing the winners of our Facebook photo contest!

Lorena Perez — Thu, 10 Nov 2011 05:38:19 -0000

Congratulations to you all! specially to Shari for such an emotive picture...

Re: Google Reader redesign got you down? RSS Alternatives to Consider

amberrinehard — Wed, 09 Nov 2011 11:44:26 -0000

I'll have to check out Flipboard for the iPhone - I'm using feedly and like the UI as well but always happy to check out another app :) Thanks for the suggestion!

Re: Google Reader redesign got you down? RSS Alternatives to Consider

melissachanslor — Tue, 08 Nov 2011 16:40:13 -0000

Good post...I'm not a fan of the Google redesign either. I like feedly, also still think Flipboard on the iPad and iPhone rocks! Not sure if it's on Android yet, but love the UI and customizable interactive experience